Find Your Wild
Campaign & Brand Experience
A multi-channel IMAX campaign developed to reverse declining attendance and unify marketing across multiple film releases.
I led concept development, visual identity, and campaign rollout, resulting in measurable growth in attendance, memberships, and revenue.
Client:
Clark Planetarium
Year:
2026
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Conversion Rate
Guest-to-ticket conversion increased significantly
%
Membership Growth
+130 memberships gained during opening weekend
Best Film Launch by a Theater
Clark Planetarium — Lost Wolves of Yellowstone
Best Big Idea
Clark Planetarium — Find Your Wild
%
Store Revenue
Revenue increased alongside IMAX ticket sales
%
Holiday Weekend Attendance
Attendance for Martin Luther Day Weekend increase of 18% (YoY)