Find Your Wild
Campaign & Brand Experience
Find Your Wild
Campaign & Brand Experience
A multi-channel IMAX campaign developed to reverse declining attendance and unify marketing across multiple film releases.
I led concept development, visual identity, and campaign rollout, resulting in measurable growth in attendance, memberships, and revenue.
Role:
Branding & Graphics Coordinator
Client:
Clark Planetarium
Year:
2026
Leadership & Execution
– Led campaign concept and scalable brand system development
– Designed campaign identity and key visuals
– Directed and coordinated photography, partnerships, and campaign execution across multiple channels
– Managed rollout across digital, physical, and in-person experiences
Results
The Find Your Wild campaign increased attendance and drove measurable audience growth across multiple film releases.
%
Conversion Rate
Guest-to-ticket conversion increased significantly
%
Membership Growth
+130 memberships gained during opening weekend
%
Store Revenue
Revenue increased alongside IMAX ticket sales
%
Holiday Weekend Attendance
Attendance for Martin Luther Day Weekend increase of 18% (YoY)
%
Conversion Rate
Guest-to-ticket conversion increased significantly
%
Membership Growth
+130 memberships gained during opening weekend
%
Store Revenue
Revenue increased alongside IMAX ticket sales
%
Holiday Weekend Attendance
Attendance for Martin Luther Day Weekend increase of 18% (YoY)
Challenge
- Declining attendance across IMAX nature films
- Fragmented film-by-film marketing approach
- Lack of long-term audience engagement
Goals
- Strengthen Brand Presence
- Attract 600-1000 additional visitors
- Achieve 60% theatre capacity for premiere
- Boost in membership sales
Brand Applications
Concept Evolution
Early concepts focused on a single film before evolving into a scalable campaign system.
Approach
Strategy
Find Your Wild was developed as a flexible campaign platform to unify multiple IMAX nature films under a single, recognizable brand.
By shifting from individual film marketing to a cohesive system, the campaign created stronger audience connection and long-term engagement.
Execution
- Directed on-site photography and campaign assets
- Coordinated visiting talent (director + lead biologist)
- Managed community partnerships and event activations
- Oversaw premiere logistics and audience experience
Brand Guide
