Find Your Wild

Campaign & Brand Experience

Find Your Wild

Campaign & Brand Experience

Find Your Wild is a campaign platform created to unify and elevate IMAX nature programming at Clark Planetarium. By shifting from individual film marketing to a cohesive brand system, the campaign strengthened audience engagement and supported multiple film releases.

Role:

Branding & Graphics Coordinator

Client:

Clark Planetarium

Year:

2026

My Role

– Led campaign concept + brand system development
– Designed campaign identity and key visuals
– Coordinated production (photography, partners, event assets)
– Managed rollout across digital, physical, and in-person experiences

Challenge

Declining IMAX nature attendance
Disconnected film-by-film marketing
Lack of long-term audience engagement

Goals

Strengthen Brand Presence
Attract 600-1000 additional visitors
Achieve 60% theatre capacity for premiere
Boost in membership sales

Concept Evolution

Initial concepts focused on a single film, but after engaging with the story and themes, the direction evolved into a broader, scalable campaign platform.

Strategy

Find Your Wild was developed as a flexible campaign platform to unify multiple IMAX nature films under a single, recognizable brand.

By shifting from individual film marketing to a cohesive system, the campaign created stronger audience connection and long-term engagement.

Execution

– Directed on-site photography and campaign assets
– Coordinated visiting talent (director + lead biologist)
– Managed community partnerships and event activations
– Oversaw premiere logistics and audience experience